US Cellular Shop-in-Shop

Samsung approached the Ignite team to design a space inside US Cellular’s stores, making the most of a 10 foot by 10 foot space. Considerations for this project included: ADA (Americans with Disabilities Act) compliance, the number of devices on each fixture, and following the “Fixture Type A” design language.

We kicked-off the project by testing multiple fixture layouts using nothing but grids, and shapes symbolizing the size and shape of each fixture.

Numerous concepts were tested in the form of non-rendered “gray models” to get the layout just right.

The concept was presented to Samsung in the form of a rendering.

The final design was unveiled at a US Cellular retailer in Madison, Wisconsin on August 18th, 2016.

Yahoo! Finance featured the project, highlighting US Cellular’s accomplishment of being the first provider to feature a Samsung-centric “shop within a shop”.